CELEBRATING VALENTINE'S DAY

Valentine’s Day, celebrated on February 14, originates from St. Valentine, a 3rd-century priest who secretly married couples against Emperor Claudius II’s orders. He was executed, and legend says he sent a farewell note signed “From your Valentine.”

The holiday may have replaced the Roman festival Lupercalia, which celebrated fertility. By the Middle Ages, poets like Geoffrey Chaucer linked the day to love and courtship. By the 18th and 19th centuries, people exchanged love letters, later evolving into cards, chocolates, and flowers.

Today, Valentine’s Day remains a traditional celebration of love and affection, honoring both romantic relationships and friendships. 

Jewelry has become the centerpiece of Valentine's Day, deeply rooted in historical traditions, marketing influence, and symbolic meaning. But beyond its beauty, jewelry represents something timeless, sentimental, and deeply personal, making it the ultimate romantic gift.

Jewelry, especially rings, necklaces, and bracelets, has long been associated with romance and devotion. Precious metals and gemstones like gold, diamonds, and rubies symbolize eternal love, strength, and passion, making them the perfect way to express deep emotions on such a special day.

One of the biggest reasons for jewelry’s popularity on Valentine’s Day is marketing. In the 20th century, companies like De Beers launched campaigns promoting diamonds as the ultimate symbol of love, making jewelry—especially diamond rings—a go-to romantic gift.

Unlike chocolates or flowers, jewelry lasts forever, making it a meaningful keepsake. A fine piece of jewelry represents lasting love, perfectly aligning with the spirit of Valentine’s Day.

Over time, gifting jewelry on Valentine’s Day has become a cultural norm, especially for couples in serious relationships. From promise rings to engagement rings, Valentine's Day is one of the most popular times of the year for proposals.

Jewelry also allows for personalization, such as engraved initials, birthstones, or love messages, making it a sentimental gift that holds unique meaning. This emotional connection makes it a preferred Valentine’s Day present over generic gifts.

While big-name brands may dominate the jewelry industry, shopping locally offers a more personal, high-quality, and meaningful experience. At Van Scoy Jewelers of Wyomissing, we believe that every piece of jewelry tells a story—and we are here to help you find the perfect one for your loved one.

The Benefits of Shopping Local at VanScoy Jewelers

✔ Exclusive, High-Quality Pieces – Our curated collection ensures you’re giving a gift as unique as your love.
✔ Personalized Service – We take the time to understand your needs and help you find the perfect piece.
✔ Custom Designs – Want something truly one-of-a-kind? We can help create a custom design with special engravings or unique settings.
✔ Support Your Community – Shopping local means supporting small businesses and keeping money in the local economy.
✔ A Trusted Name in Jewelry – With years of experience and a reputation for excellence, VanScoy Jewelers of Wyomissing is your go-to destination for stunning, high-quality jewelry.

This Valentine's Day, go beyond the ordinary. Give a gift that lasts forever, tells a story, and truly speaks from the heart. Visit VanScoy Jewelers of Wyomissing to find the perfect piece for your special someone.